Creativity & Marketing
With a Bachelor of Science in Marketing from The University of Texas at Dallas, John leverages his knowledge and expertise to offer creative, out-of-the-box campaigns for his clients by building extensive marketing for each property.
Working relentlessly to give every client over-the-top exposure, John includes the following services in his marketing plan:
- Thorough Analysis of Each Property - As a Pricing Strategy Advisor and Certified Home Marketing Specialist, John works with every client to set the optimal strategy so each property gets the best results.
- Property Specific Website - Every property receives a custom website showcasing all the home has to offer, including a virtual tour, images, property details and more. The residence’s website is easily accessible from its For Sale sign.
- Virtual Tour of the Home - Matterport technology allows viewers to digitally walk through an entire home from front to back from anywhere across the globe. Viewers will understand the layout of the home before visiting in person.
- Professional Photos - Every property receives magazine-quality, professional photos, which often include twilight and drone imagery.
- Free Staging Advice - John will help each client stage the home to show off its best attributes. Staging prepares a home for viewing by using a seller's own belongings in a way that best shows off the home’s assets. John also has excellent relationships with some of Dallas' best professional stagers.
- Social Media & Print Advertising - A client’s home will have an ad in D Magazine and be featured in ads on Facebook and LinkedIn.
- Coldwell Banker Network - Each property will be displayed on 900+ websites across the United States, plus the Coldwell Banker Exclusive Look program.
- SRS – Seller Representative Specialist
- ABR – Accredited Buyer Representative
- PSA – Pricing Strategy Advisor
- RENE – Real Estate Negotiating Expert
- CHMS – Certified Home Marketing Specialist